Media Room
Who is behind the campaign?
The Jesus. All about life campaign was developed by Bible Society and is supported by the major denominations and local churches who run cultural and community events in each area where it is run. Support for the campaign comes from individual donors, supporting denominations and churches.
To contact the organising committee in each area – please click on the links below:
Terri Muendel - Hunter and Newcastle
Rachel Hockings - Sydney – September, 2009 - Associated with the Sydney campaign
Rochelle Jeffery - South Coast / Illawarra
Peter Hopkins and Tony Willis - Central Coast
Peter Brain - Armidale
Kevin Webb - Griffith
Mark Sutton - Central West
Andrew Carmichael - Wagga Wagga
Bill Denis - Northern Rivers
Di Skinner - North Coast
click here for letters of endorsement for the Sydney campaign.
click here for letters of endorsment for the Western Australia campaign.
Background to Jesus. All about life
The media and evangelistic campaign that is now known as Jesus. All about life began life as a series of think-tanks, chaired by Rev Karl Faase, for Christian Television, Australia.
Over a 10 month period in 2002, the group met to consider how best to communicate who the person of Jesus is and what he actually said, using the media, in Australia. Funding for the think-tanks came from the Genesis Foundation.
After looking at a number of overseas projects and campaigns, Campus Crusade’s ‘Power to Change’ campaign was chosen to be most like what the group wanted to do in Australia.
The think-tank’s report was written and published together with a position paper. The working title ‘Christian Media Project’ (CMP) was chosen.
In September, 2002 – Martin Robinson, a researcher working for Bible Society UK, addressed a Bible Society regional conference in Thailand about the work the Society had been doing in the UK to ‘engage with culture’.
He said, “In western Europe we have succeeded in producing a generation that knows nothing about the scriptures. So serious is this lack of knowledge that in some departments of Fine Arts in our universities they are having to run courses in the Bible so students can understand medieval art and English literature. Whether we like it or not, we are living in a society that knows increasingly less and less about the Bible.”
Martin Robinson’s answer to this lack of Biblical understanding was that Bible Societies world-wide needed to present the story of the Bible in a way that is culturally relevant. “We need to engage with our culture”, he said.
Bible Society NSW, who attended the Thailand conference, saw the Christian Media Project concept as a way of ‘engaging with Australian culture’ and in January, 2003 it became a project of Bible Society NSW.
The first step was to conduct research into firstly, what Australians knew about Jesus and what he said and then secondly, how to effectively communicate his teachings using the mediums of film television and radio.
JAAL MEDIA MONITOR
Click download the Monthly Media Monitor Report and read news clippings regarding Jesus. All About Life.
July 09 - Media Report
August 09 - Media Report
The Jesus. All about life papers
These are a series of three papers which are made available to churches that provide background to the campaign.
Click here to download these papers as pdf's.
Why use the Media? Why is the church using media?
What is Jesus. All about life? An explanation of how the campaign works
Measuring the success of a Jesus. All about life campaign A discussion on the indicators used to measure the impact of the JAAL campaign
Research
The Jesus. All about life campaign is based on research conducted by a number of professional research and marketing organizations. This was led by Angus Kinnaird. Summaries of this research are below.Angus Kinnaird can be contacted at:
Email - angus@kinnairdconsulting.com
JAAL Research Summary
Background to JAAL Research
Press Coverage
The Jesus. All about life campaign has generated a significant number of local and national press articles. The following links to pdf files of this coverage are by no means complete, however they do provide a good overview. Where possible, the coverage is organised by campaign. Google searches for ‘Jesus. All about life’ are also a source of information.
Adelaide press coverage - Campaign ran August, 2005
Canberra press coverage - Campaign ran April, 2006
Tasmanian press coverage - Campaign ran September, 2007
Campaign reports
Reports on the three previous campaigns prepared by the local organising committee.
Adelaide (214 kb)
Canberra (263 kb)
Tasmania (4,670 kb)