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Jesus. All about life is a four to six week prime-time media campaign that uses television advertising, supported by radio and print advertising to raise the profile of Jesus and Christian faith. The key message is that Jesus is ‘all about life’. The campaign has already run in Adelaide (August, 2005); Canberra/ACT (March/April, 2006) and Tasmania (September/October, 2007).
“Bible Society NSW, one of the oldest not-for-profit and Christian organisations in NSW, has been behind the development of the project since 2003,” said CEO, Daniel Willis. “We were founded in 1817 and ever since, we have had a passion for the distribution of the Bible,” he said. “However in a post-modern society, we need to use new methods to encourage people to engage with what the Bible says and the Jesus. All about life campaign has proven itself already in Adelaide, Canberra and Tasmania,” he said.
“For the Jesus. All about life campaign to be effective, we will need to buy prime-time media advertising,” said JAAL Director and Bible Society NSW Communication Manager, Martin Johnson. “In the previous three areas where the campaign has run, local committees have raised over $500,000, mainly from private donations, to buy the advertising time and fund the local organising committees,” he said.
“We want the churches to support the campaign by running local events in their area,” said JAAL Co-Director, Rev Karl Faase. “We have found this is the key to the success of Jesus. “In Tasmania, over eighty percent of Tasmanian churches got behind Jesus. All about life – the highest number ever,” he said.
Before the Adelaide campaign, Bible Society NSW commissioned research using Melbourne companies Future Brand and Quantum Research. “The research was key to creating the campaign and working out what the core message of the advertising was going to be,” said Johnson.
The Hunter needs to hear the message of Jesus. ‘I have come to bring life – life in abundance’ (John 10:10). While there is a lot of evangelistic work done, this area remains largely untouched by the Gospel. While thousands of people attend church each week, millions of people have no interest in the message of Jesus. The church needs to get beyond the walls of its building and needs to take the message of Jesus to the homes and communities of this city. A Jesus. All about life campaign is designed to achieve this.
What needs to happen?
Given the size of the area, at least 150 churches need to be involved and motivated to share their faith. We also need the support of denominational leaders and whilst denominations contributed financially in some states, a statement of support and encouragement from denominational head office to branch churches is equally as important. We recognise that enrolling all major denominations and signing up 150 churches to work together is a big ask – but the Adelaide, Canberra and Tasmanian campaigns show that it can be done. Without this city wide support, the campaign will not have an impact.
To contact us:
Email : topher@jesusallaboutlife.com.au
Phone: (02)49451912
Mail: P.O Box 108
Belmont NSW 2280
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