Campaign Brief

What was the main purpose of the campaign?

The Jesus. All About Life Campaign sought to bring the message of the Gospel to the Australian community using the media as the catalyst for city wide evangelistic ministry with the local church as the delivery point.

By using 'everyday' people the campaign presented the opportunity for Christians to discuss the relevance of Jesus' teachings, and to encourage Christians to talk about their personal insights and perspectives on faith with non-Christians in the work place, on the football field, over coffee, in the street.

Jesus. All About Life Youtube Campaign Brief series

To view the third in the Jesus. All About Life Youtube campaign brief series, click HERE.

To download a full copy of the Jesus. All About Life Campaign Brief, click HERE.

The seven main campaign aims

for 80% of people to see the Jesus TV commercial, the banner, or hear the ad on radio 9 or 10 times during a 4 – 6 week period.

for people to respond to the campaign via call centres, SMS or attending an event that one of the churches ran during the 4 – 6 weeks of the campaign.

for churches to run events during the campaign to reach their community

for Christians to be confident in sharing their faith; to speak with friends, work colleagues and family.

for people to feel challenged about who Jesus is.

to see people becoming Christians (however this was NOT the ultimate aim of the campaign)

to see the campaign encouraging non-Christians who broadly accept the basic principles of Christianity and acknowledge the importance of spirituality, to reconsider the personal relevance of becoming an active member of a Christian congregation.