Fundraising

The fundraising total for the NSW Jesus. All About Life campaign was $1.4 million. This was sourced from five different areas. Each area needed a different and specific approach.

1. Private Donations – Total $777K

2. Sydney Local Churches – Total $325K

3. Foundations – Total $200K

4. Denominations – Total $50K

5. Companies and Organisations – Total $50K

Over four million people saw and heard the Jesus. All About Life message over the six weeks of the campaign. Using prime-time television, supported by radio and billboards, this media buy cost around $1.8 million. (Other costs for administration, etc. meant an overall cost of $3 million for the whole campaign.)

However, each person saw or heard the ads at least ten times over that period, whether on television or radio or driving past a billboard. Local churches ran community, cultural and arts programs that lined up with the Jesus. All About Life program.

To break the costs down by the number of people the message reached, this was only 45 cents per person. That was less than the cost of a postage stamp to impact every person in Sydney with the message that Jesus is 'all about life'. Gifts to this project were tax deductible.

Over four million people saw and heard the Jesus. All About Life message over the six weeks of the campaign with an overall cost of $3 million for the whole campaign.

Downloads

To download the Jesus. All About Life fundraising strategy and process, click HERE.

To download the Jesus. All About Life donor proposal brouchure, click HERE.

To download the Jesus. All About Life major proposal with endorsements, click HERE.