The Jesus. All About Life campaign used prime time television and mainstream media to connect with the community.
In Paul’s day, the Roman roads were the ‘vehicle’ for Gospel communication. When the printing press was invented, it was the 'Roman road' of Paul’s day – it helped the Protestant movement spread throughout Europe and the world.
Today, the ‘media marketplace’ is our printing press or Roman road. The media is the new ‘vehicle’ for communicating the message.
In Luke 8:1-15 we read the parable of the sower. There is no value judgment on where or how the seed is sown only that it is spread across the fields. It is clear from the passage, that the seed is the word of God.
While the seed contained in the media messages for the JAAL campaign was very short and not evangelical, it did have the opportunity to be spread in our community so that everyone had to consider the name of Jesus.
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| The media campaign was established to re-engage 'lapsed' or non-Christians
- to get friends, neighbours, family to talk to each other and to empower 'quiet' Christians in these groups to speak up. It is these quiet Christians who are the intended conduit back to the church.
- to function as a catalyst for raising questions in the minds of non-church goers, thereby leading them to think and reflect upon their personal relationship with Jesus.
- to create an atmosphere where non-church goers with a somewhat positive view of the Christian church are reminded of its role and are, subsequently, re-interested in its place, and;
- to encourage and equip church goers to invite non-church goers along to a local church.
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