The campaign ran for eight weeks in late 2009 across NSW and WA. Its aim was to raise awareness of Jesus, using local Churches as a delivery point for the gospel message. The campaign began with online media, followed by a two week ambient campaign and finished with a four week prime time TV campaign. The integration of different forms of media was key to the success of the Jesus. All About Life campaign.
'There has, and continues to be, an ongoing will to keep on keeping on with this. Learning how to talk one's faith in a natural way with those in our different circles of life is a fantastic skill to learn.'
Pastor Grant Ramsey
The Jesus. All About Life campaign sought to display the value of communicating via the media, in particular through film and television.
In doing so it brought an awareness of who Jesus is and what he said into every home across NSW and mobilised churches to engage with their local community through cultural, community and arts events.
To go to the complete Youtube Jesus. All About Life Campaign playlist, click HERE. |
| Key highlights
- 1,780 churches participated
- 153,000 hits on the website
- 184,000 JAAL 8-page booklets, 88,000 bookmarks and 30,000 Gospels were distributed
- Jesus.All About Life was the second most recognised advertising campaign run in October 2009
- 69% of NSW residents personally experienced the campaign
- 82% of these saw the television commercial, on average 5.75 times
- 65% saw the banners out the front of churches
- 260 pieces of media coverage during the campaign, which included 4 TV, 33 Radio, and over 163
- articles – a total of 578 media reports from August to October 2009
- Almost 1 in 4 people made a response to the campaign - most commonly a conversation
- 70% of churches found the Jesus. All About Life campaign created a positive evangelistic environment.
- ‘Jesus Racing’ with the Jesus. All About Life brand participated in the 2009 V8 Ute series, along with 2 V8 Super car events including Bathurst.
- As part of the campaign, Jesus Racing spoke at 71 Jesus. All About Life events and
- distributed 10,000 Gospels.
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