The Ad

In July 2008 work commenced in earnest on preparing the greater Sydney region for the campaign which was to be launched in September 2009. As time progressed it became obvious that the campaign should become state wide and Western Australia also determined to run the campaign at the same time.

The NSW campaign was extremely successful and achieved outstanding results.

The Campaign was an integrated campaign which included three major components...

• Online / Viral Advertising spots from September 9–26

• Outdoor Bus shelters from September 15–29 throughout NSW

• Prime time television September 27–October 25 and bonus time covering additional months.